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Overview
The Marketing emphasis is designed for those pursuing a career in marketing, sales, or a related field. We teach our students how to channel their creativity within a business context by studying sales, product design, interpersonal skills, and metrics. Once they have learned the fundamental concepts and theories of marketing, our students then put them into practice through internship opportunities, which allow them to gain essential experience alongside working professionals.
For us, the goal is not simply to generate wealth. We teach our students to develop marketing strategies and build professional relationships in a distinctly Christ-honoring way. Our graduates are well equipped to build trust in their business communities, because their deep grounding in a biblical worldview motivates them to work with honesty and integrity. No matter the working environment, whether secular or nonsecular, they are prepared to integrate Christ into every aspect of their career.
Business Core Courses
For a complete list of requirements for this degree please see our academic catalog.
Presents comprehensive coverage of the major concepts and principles of the human communication process and analysis of the various forms of communication used by managers. The media of managerial communication include verbal delivery, as well as written letters, reports, memoranda, etc.
An introduction to microeconomic principles and terminology. The primary focus is on the business firm and the decisions it faces. Topics include review of the economic problem, mechanics of supply and demand, elasticities, consumer utility, production costs, and the competitive environment. A basic knowledge of mathematics and graphs is assumed.
An introduction to marketing management in relation to the total business environment. Involves a study from the conception of the idea for goods or services to its ultimate utilization by the consumer with emphasis on major decision areas and tools.
An examination of the fundamentals of managerial functions and the basic concepts and principles of modern management. Emphasis is placed on the interrelationships of planning, organizing, controlling, decision making, and accepted practices used in directing the activities of an organization in the achievement of desired objectives.
This course is an intensive study of the processes and procedures that accountants use for analyzing, recording, and reporting a business organization’s assets, liabilities, and owner’s equity.
This course completes the study of financial accounting begun in ACC210 by examining the procedures for reporting liabilities and stockholders’ equity on external financial statements for a corporation. Then, the course explores management’s use of job order, process, and standard cost accounting systems for decision making. Additional topics include the preparation of budgets, ratio analyses, and federal income tax returns. Prerequisite: ACC210.
This course teaches computer applications that are accepted as standard in the business world. Emphasis is placed on the practical implementation of end user software in a business environment. The use of spreadsheet and database programs to support business processes will be studied in depth. Excel and Access will be used in this class. Prerequisite: instructor’s approval.
This course biblically examines global business ethics, values, and strategies that shape and guide the believer, the church, and the company in global business enterprise.
A study of legal theory as it applies to the everyday business world inhabited by organizational managers. The student studies the principles of business law and the legal environment including the legal process, contracts, commercial relations, business formations, and special topics such as property, environmental law, labor-management relations, and international law. Prerequisites: BIB306 and MGT335.
This course begins with a survey of the philosophical underpinnings of ethical positions followed by relevant biblical considerations. An analysis of contemporary ethical cases taken from economics and from business follows. Fulfills the P311 G.E. requirement for Business majors.
Topics include descriptive statistics, elements of probability, probability distributions, sampling, estimation and confidence intervals, tests of hypotheses, linear regression, and correlation.
Valuation methods available to the manager for the determination of the optimal financial structure of the firm. Emphasis is on financial statement analysis, cash flow analysis, capital budgeting, investment, and financing decisions. Prerequisite: ACC220.
A study of the chronological progress of the income tax system combined with the Federal Revenue codes under the changing political and economic environments. Emphasis is on the elements of gross income, adjusted gross income, exclusions, itemized deductions, exemptions, and preparation of individual tax returns in detail. A brief introduction to tax laws for corporations, partnerships, estates, and trusts will also be included.
A course examining contemporary business issues through integrating coursework and acquired knowledge in the business discipline. Attention will be given to a biblical worldview, vocational pursuit, and a strategy for life-long learning. An additional course component is senior assessment. Must be taken as last course in major program.
Marketing Emphasis Courses
The course includes a comprehensive study of international marketing conditions and constant changes. Topics include foreign market research; trade promotion; political, legal, economic, and cultural environments; product and service adaptability; and multinational competition. Prerequisite: MKT350.
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This course provides students the opportunity to leverage the marketing, managerial, and analytical tools that he/she has acquired in making strategic marketing decisions. The course will emphasize contemporary marketing best practices and provide students the opportunity to generate marketing products. Prerequisite: MKT350.
This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.
This course identifies and develops key sales and customer service skills by discovering customer wants and needs through effective relationship building, clear communication (emphasizing listening), product knowledge, presentation marketing, and closing strategies. The course will also cover related subjects such as developing strong negotiating and persuasive skills and the importance of being authentic when developing an effective winning sales presentation.
This course provides students with the skill set necessary to conduct professional market research, perform appropriate statistical analyses on research data, and communicate research results. Special emphasis will be placed on research related to price points, new products and services, demographics, and target markets. Prerequisites: BUS310 and MKT350.
Basic principles of copywriting for print and broadcast media. Surveys newspapers, magazines, billboards, brochures, direct mail, radio, and television.
This class introduces the students to the concepts of Desktop Publishing. Topics covered will include color theory, page layout, composition, print requirements, and other production-related techniques. The applications used in this class are AdobeTM PhotoshopTM for image editing, AdobeTM IllustratorTM for logo design, and AdobeTM InDesignTM for page layout and composition.
Grammar basics and sentence structure are reinforced. However, the bulk of the course covers the real-world issues writers encounter in college and beyond. Issues such as word choice, antecedents, plurals, possessives, punctuation, clarity, conciseness, and self-editing. Chicago, MLA, and Associated Press style formats will be explored. Reading and coursework are also geared for those looking at editing as a career or see it as an important aspect of a chosen job field. Additional topics covered include “editing well means writing well,” the editor-writer relationship, and using style guides. Students learn by dissecting weekly news articles, editing articles for the campus newspaper, and self- and peer-editing various writing assignments.
The course focuses on starting a small business through an emphasis on thinking creatively. The student is encouraged to turn knowledge and skills into entrepreneurial activity and will also include opening a franchise or expanding a family business. Additionally, the curriculum will cover the basic knowledge necessary to operate a small business. Topics include (but are not limited to) writing a business plan, developing entrepreneurial skills, and doing case studies of successful small businesses.
Theories and techniques of social influence. Course content includes motivation, attitude change, ethics, credibility, nonverbal persuasion, logic and argumentation, emotions, and cultural influences.
The Master’s University is committed to providing quality Christian education to believers around the world.
To be admitted as an undergraduate, bachelors degree-seeking student in the Online School of Education, you must meet the following requirements: